Digital Marketing Portfolio

Free Phone Line is a hugely popular website promoting FREE long distance services across most of Canada. On going continual progress is being made extending the powerful brand using multi-channel contact points, social networks, sweepstakes, contests and out of the box viral marketing and social applications.

Digital Marketing has been a major key component in helping generate a very satisfied daily user base to the website. Marketing channels overlap several online areas on the internet as well as offline marketing mediums. Today the web site generates over 10,000 unique visitors a day searching for rentals!

BudPhone.ca had a main focus of delivering a great user experience! This project shapes the conversation between brands and customers, literally! By blending the Budweiser Brand with Freephoneline and providing FREE long distance calling through Canada via a VOIP desktop application.

Several categories of digital marketing were tackled to accomplish a winning success for the re-elected mayor of Cambridge, Doug Craig. These categories centered around social media websites, such as Facebook, Twitter, Flickr and YouTube, as well as a strong push towards newsletter enrollment.

Through the past several years I've been working on developing out of the box customized marketing plans combining push and pull marketing techniques from online media to organizing call center campaigns. Identifying, implementing and achieving new business efficiencies is an ongoing process.

The main focus of Bud Phone Mobile was to efficiently integrate a mobile registration process that worked seamlessley in conjunction with the parent website, budphone.ca. Online customer acquisition was a key factor of the success of this project combining e-mail, SMS and the traditional web.